Quite an interesting advertising approach – it’s like telling – this is the same old beloved thing, but now it’s even cooler! It’s win-win strategy – you satisfy those in love with traditions, and those in search of new things. The same old beloved cartoons, but this time they’re even cooler!
Agency: DDB, Germany
Creative Directors: Amir Kassaei, Bastian Kuhn, Alexander Weber-Grün
Probably related ads:
Volkswagen – Absurdly Low Consumption (Polo BlueMotion Ad Campaign)
Volkswagen Polo – The Safest Place to Be
Durex – Enjoy the Other Side
