This must be one of the most creative social advertisement campaign we’ve ever seen – the idea is so simple, yet the message is incredibly strong. The particular anti-war campaign was created by “Global Coalition for Peace” for an end to the war in Iraq. While the simple version of the ads show the power, the rolled-up version  show the consequences.

Agency: Big Ant International, New York

Creative Director: Alfred S. Park

Awards: CLIO 2009 (won gold), One Show Design Awards (won a Gold Pencil for Design (Public Service Poster)), One Show Awards (Silver Pencil for campaign).