“Turns Birdie into man’s best friend. Our newly enriched formula with millet branch. So delicious, you may see new sings of loyalty.”

The idea is creative indeed, and combined with good photoshoping skills makes a really eye catchy ad campaign. Some people find it somewhat disturbing, but we all know that shocking stuff get noticed much better and tend to become viral. Plus, the communicated idea is pretty clear and simple – make your bird loyal and friendly as a dog.

Advertising Agency: DDB&Co., Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Leandro Camara
Illustrator: Selim Sahin

P.S.: the idea is probably “borrowed” from http://www.humandescent.com/. You can see his Piphant or Elegeon bellow.

(Image credits: Human_Descent)